Don’t Speak, Let’s Bark

Bark app, a location based social network
Feb 2016 - present

The Internet allowed humans to communicate with each other no matter how far away they are. However, it also made people talk less with their friends and family, and with their neighborhood. Sometimes we try, but often we don't have many thing to say.

So what if you can just bark? When a dog starts barking, other dogs follow. We thought this could be the most effective way of communication. You don't need to speak the same language. You don't even really need to have anything to say. Because now you can just bark with this app.

Bark allows you to send your dog's bark to all the other people with Bark near you. If they hear you, they can bark back. Who knows? Your bark may travel to the ends of the earth.

Roles: Product planning, UX design, appscreen design, marketing plannning.

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No Matter Where You Are,
It’s a Lobby to Talk

Lobby for Kakao, a location based chatting application
Sep 2015 - Feb 2016

Lobby is an application designed for Kakaotalk messenger that makes it possible for users to search Kakaotalk chat rooms nearby and to communicate with other users without any sign-up process. If our users have already been using the Kakaotalk application, they are able to interact with other Kakaotalk users who are located nearby without any general processes such as signing-up for a new account or friend’s request.

Lobby delivers two major features to our users by utilizing public URLs that are nested in individual Kakaotalk chat rooms. First, our users can register a public chatting room on Lobby so that other Kakaotalk users can find it, and join in the conversation. Second, our users can search a variety of registered chatting rooms based on their locations, so they can interact with other Kakaotalk users nearby.

The intention of this app was to work with KakaoTalk and other major chatting apps such as WeChat and Facebook Messenger. However, this trial was rejected by Apple because of its internal policies.

Roles: Product planning, UX design, appscreen design, marketing plannning.

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Maximized
Private and Shared Life

601 Community Branding and Website Project
Sep 2015 - Feb 2016

601 is a community where people who love a shared lifestyle gather together. It was initiated from 601 Guesthouse in Busan. This project was to make an umbrella brand to represent 601’s current and future services, such as, membership service, guesthouse, and sharehouse businesses.

The scope is to design brand structure, service features, value propositions, and website for membership, guesthouse, and sharehouse.

Roles: Brand planning/design, website design.

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Real Local, Real Experiences

Person-to-person travel contents sharing marketplace project
Mar 2015 - Sep 2015

LocalKnowledgist is an innovative platform making travel experiences more creative and local knowledge-centric.  We all have different angles and areas of interest when visiting a country, but 'Things to do' tours treat us like shoppers who pick up pre-packaged, mass produced products on a shelf. LocalKnowledgist is a community where travel explorers can connect with local artists, photographers, or knowlegists who can share their areas of expertise around the world.  When your travel involves them, you will have the power to see the world differently.

We believe that travel experiences can be more inspired when they involve artists, designers, photographers, chefs, craft-makers, or anyone who can share their creativity and expertise with travelers.  We call them 'Local Knowlegists.' Our mission is to make travelling the world more accessible with local knowledgists.

Roles: Founded/created a team, product design, website design/coding, product launching/operation.

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Special for Ordinary

Platz Coffee, a specialty coffee branding project
Oct 2015 - Dec 2015

Platz Coffee is a specialty coffee brand targeting entry-level specialty coffee consumers. This project covered the design of brand structure, logo package, product pictures, and the website.

Roles: Brand design, website design/coding, photography.

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Playshot,
Creative Photography Community

DSLR Photography Campaign Project
Mar 2014 - Feb 2015

It's an innovative photography competition with four unique items encouraging participants to capture and share their own perspective. This high budget, nationwide campaign ran from Sep to Dec 2014 with the aim of changing the face of photography.

This project encompasses the four pillars: 1) creative competition with four missions: bubble, powder, mini me, bokeh. 2) Playshot cube in which the participants can gain the mission items. 3) Playshot website where people can upload their creative images. 4) Playshot exhibition displayed all 8,000 images as an integrated art work.

Roles: Initiated project, budgeted, planned the overall concept, design, and marketing tactics.

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